How a middle-class business can benefit from SEO
There are users who ignore paid advertisements via online blockers and they click on the organic results. Also, organic results have really better conversions, paid ads have 2% conversion rate while the organic results have 14.6%.
Marketing researches have shown that the 75% of the online users of search engines never scroll below and see the last results of the first page of google, that means only the first results get almost all the traffic.
One of the benefits of seo is the brand awareness. For example, if a user searches for a term or terms often and he/she see your website, subconsciously he is building a good idea for the business.
A really good SERP (Search Engine Results Page) provides to any business a 24/7 sales person and the results are not even able to change overnight.
A vital factor for any business is to stand out to their competitors, so imagine to be standalone at the top spot for any keywords related to your business industry and drives you potential clients.
Lastly, with a great SERP businesses can stay in contact with the current clients and also inform their existing customers for possible new products or services.